Now booking custom builds and AI workshops for Q3
Software house, not a consultancy

Your product, built by people who stick around.

You know how it goes. The agency overpromises, ships half of it, then vanishes when you need a change. We pick up the phone and stay to run what we build.

If you don’t need it, we’ll say so. We don’t sell what you don’t need.

How we’re different

We’re not for everyone. That’s the point.

  • We’re not a consultancy. We build, we don’t just advise.
  • No outsourcing. The people on the call are the people writing the code.
  • Calls, meetings, implementation. The same people, start to finish.
  • You own everything. No lock-in, no black boxes.
  • We ship in weeks, then stay to run it.
01What we do

Three ways we work with you.

Custom builds

Your product, built end to end. We design it, write it, and run it on servers we manage. The AI parts and the hard parts included.

AI workshops

Hands-on sessions where your team builds with LLMs and ships something real by the end. They leave with code, not a slide deck.

Our own products

We build and run our own software. Menu is the first, live today. What we learn building it goes straight into your project.

02How we work

From idea to running in production.

  1. 01

    Discover

    We learn your domain and the outcome you need. No six-week discovery theatre.

  2. 02

    Build

    We ship working software in tight loops, with you in the room. Mobile-first and multilingual from day one.

  3. 03

    Run

    We deploy it and keep it running, or hand you the keys. Either way you own it, and it’s never a black box.

03What we build

A product we run ourselves.

Menu

A drag-and-drop menu builder for restaurants. QR codes, publishing, analytics, and it works in every language. We built it, we host it, and it’s free for your first restaurant.

menu.iedora.com

La Trattoria

Dinner

Margherita€9
Tagliatelle al ragù€14
Tiramisù€6
QR ready4 languages
Every language

Speak your users’ language.

Everything we build is multilingual from the first commit. Your customers read it in their language; you manage it in yours.

ENPTESFR+10 more
A note from me
Too many good products ship once and rot. We’re not a consultancy and we don’t outsource: from the first call to launch, you work with me and the people writing the code. I’ll tell you when AI isn’t worth it, even if it costs us the job. Whatever we build, we stay to run it.

Eduardo

Founder, iedora

Let’s build something.

Tell me what you’re building, or just tell me what went wrong last time. I read every message and reply myself.